Word of mouth marketing is still an importantode of _ water
Word of mouth marketing is still an important mode of the water purifier industry: Tim net water purifier Views: 566 Published: 2016-12-23 10:17:56 water purifier industry can be understood from the side for the service industry. Because the water purifier filter replacement after-sales service and breakdown maintenance. The service is a relatively high frequency. Now the water purifier market, whether online or offline, requires the consumer word of mouth, this is a long process, but also a long-term planning. as a new water purifier products, if you want to win more marketing and promotion in a short time the trust of consumers, must also need reputation. First, the word of mouth publicity to promote the market was said that word of mouth is not that you take to the streets to send some flyers? At most, a few more times right activities, and what is difficult to do? But when you see walking down the street all the time leaflets sent out most of the ground lost in the trash or whether you thought this is why? plainly not a consumer would really care about your product itself, they are more concerned with the value of the product can provide, can to solve any problem, you see this event if I can get a small gift, and so on. If we really want to do word of mouth publicity must be allowed to speak for loyal consumers, will focus on the publicity gathered positive feedback for their product experience, this will be surprising effect. Because people are more willing to believe that ordinary people use feeling, believe that the recommendation of friends and family around, nothing is more deeply rooted than close endorsement of life, the only way of word of mouth marketing can only be targeted, the right remedy, achieve a great multiplier effect. Second, cultivate brand loyal customers in the 21st century, "the customer is God" concept more and more prominent its value. According to relevant survey showed that factors influencing purchasing behavior of potential customers, the positive evaluation of up to 90% the proportion of brands, buying behavior process with a strong emotional factors. In order to achieve the best propagation effects, as much as possible to reach more customers, social media is a natural choice. Whether large or small business, social media allows you to brand communication has become so simple. Weibo, the circle of friends once again a positive thumbs up, comment, forward, to make your brand value of rapid fermentation, growth, and therefore train the brain residual powder in the social media environment is most likely to succeed. Third, the bodyConsumer experience, real feelings as water purification agents franchisees, in order to know whether or not their products and services to meet the needs of todays market and consumers, the best way is to let the consumer experience. With the rise of the consumer experience, more and more of water purification agents franchisees have experience consumption into the daily work. Consumer experience, as the name suggests is a kind of new consumption patterns, use of goods through direct experience feelings, to lead the new consumer goods. This consumption pattern is marketing innovation, has been widely welcomed by consumers. Experience consumption allows consumers to really feel the authenticity of the products and services, the products and services generate a sense of trust and a sense of recognition, lay the foundation for the next step of word of mouth marketing strategy. Word of mouth marketing is particularly important for water purification franchisees.
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