Theatrical marketing and many consumer groups toeet the indi
China has such a crowd, young artists because they are called maverick personality, their emotional treat real life, there are extraordinary preference for arts and culture. If you want a brand personality to attract such a consumer group preference, they have to close their spiritual needs, a unique brand of style and culture caused their souls resonate. For water purifier brand, the favorite to win these people, what should be the specific aspects of it?
aspects theatrical marketing water purifier to meet the needs of individual consumer groups (picture from the network)
to create a unique brand of style to show the brand personality
brand style and brand personality are two parts water purifier brand now and in the future needs to focus on building the brand marketing, due to the "young artists" has a "strong sense of self," + "the pursuit of an independent personality" and "do not herd" mentality, personalized products is the key to attract their eye, and look at the water purification industry, can be regarded as having " personalized "it is one of the few distinctive brand, personalized marketing of the seeds have been produced, but the implementation of products is one of the few" self-cleaning ", or" smart "worth mentioning, for" personalized " understanding of todays most water purifier business just to stay on the surface. You know, the pursuit of individuality is not treason, but independent-minded and assertive, for water purifier brand, adhere to the brands values 鈥嬧€媋nd ideas you want to convey both to lead the cornerstone of enterprise development, but also can lead to the pursuit of individual consumer groups yearning or resonance.
attention to the emotional value of the brand reflects the
earlier stressed the importance of water purifier brands style and personality, and the second point is the emotional value, emotional value is the core brand culture, a lot of when different brands of the same product, why some sought after, while others are "doors to cold" mean? Do not underestimate the role of sentimental value brand, appealing even to impress a human emotional expression often becomes a winning brand key. Brand culture exists not only increases the products value or sense of superiority, someone will read out the lives, stories, emotions, emotional sublimation from behind these elements often make the brand value has been sublimated.
established brand pioneer temperament
young artists, including the current 90, the capacity of such groups usuallySusceptible to strong culture, as well as the pursuit of "high-style" product diligently. So water purifier brand to win this kind of future mainstream consumer group must establish a "pioneer" image, strengthen the brand a pioneer in temperament.
Of course, for marketing a literary manner is an important increase water purifier brand and product style. But it must be noted that, art is the focus of marketing communications brand and audience, not to sell as a key, so theatrical marketing and word of mouth to get the brand to become an important channel for the spread of the initiative, the brand benefit deepened, both completed task, water purifier brand is considered the "art of marketing to" play out of the realm here. In the flood of information and consumption of immunity gradually increased today, theatrical marketing will be its unique affinity, can quickly increase brand awareness, lead to resonate with consumers.
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