The main consumer market enterprises to actively transform w
With the renewal and social progress of the times, a new generation of consumer groups increasingly dominant in the market, this kind of consumer groups has a unique distinctive personality, a lot of people call it "post-8090." For businesses, the order firmly rooted in the market, had to re-examine themselves and discern new market consumer demand. Water purification industry in recent years has been the rapid development of the occasion, the size of the water purifier brands have begun to actively transition to seek the road of rejuvenation.
market, the main consumer of water purifier enterprises to actively transform transformation equipment "tender" (Source network)
water purification products marketing rejuvenation trend
At present, demand for consumer products, consumer psychology all have common ground, we tend to have a more personalized things. Therefore, water purifier companies need to think about how fresh and vibrant brand in front of consumers. Not only is the water purifier business, a number of established companies such as McDonalds, Nissan, Volkswagen, Microsoft and so face the test of brand rejuvenation. They need to know better demand after 80 and 90 to win the future market competition.
for water purification business, products need rejuvenation from two aspects, one is content, one is marketing channels, to focus on marketing, digital marketing and social media, branded content marketing is very important, but content marketing must comply with younger consumers understand the language, you may see the way of interest, so it is important marketing channels.
In addition, when distributors for marketing but also for customer marketing, then surgery is different, because young consumers need to bring their own feelings and not the same as in the past, the past is rich or significant social identity, and now consumers to fashion, unique. From the dealer network which also make the information communicated to consumers, to the dealer training brand rejuvenation, they can only influence ultimately affects the end consumer.
water purifier brand rejuvenation means of publicity
the moment, the young star has won the favor of many brands, they hoped to occupy 90 after the consumer market. In addition to the spokesperson younger than the specific brand rejuvenation strategy also includes: language to communicate with young people, upgrading product packaging must be in rhythm, teamIncrease young peoples minds, regularly collect market feedback younger age groups and so on. Although brand rejuvenation is a macro strategy, the need to promote the system of multiple dimensions, but to the rejuvenation of the product as a fulcrum to pry steady brand image, breaking the previous dull, no doubt is the core strategy, and can play skillfully deflected the role.
In summary, the water purifier business have to see, after 80, 90 is accompanied by the generation of the Internet grew up in a family of shopping they are key decision makers, to catch them is equivalent to seize market .
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