Water industry standardize the development of thiuryo promot
According to Ovid cloud network data, since 2012 the water purifier market come from the fast run, in 2014 the market size of the industry up to 97 billion yuan, 2015--2016 years of continuous rise, the scale of respectively 14.7 billion yuan and 20.3 billion yuan . Orville cloud network prediction, water purifier market size in 2018 will reach 32.9 billion yuan. Hot market performance, many businesses saw the huge potential in the field of water purification, crowds flood the market.
In recent years, household water purification industry is developing rapidly.
especially with the emergence of high frequency of water pollution incidents and enhance consumer health awareness and healthy quality of life, more and more people respected the environment as an important category of electrical appliances, water purifiers for many families "standard."
According to Ovid cloud network data, since 2012 the water purifier market went from a fast run, in 2014 the market size of the industry up to 97 billion yuan, 2015--2016 years continued to rise, the scale of respectively 147 million and 20.3 billion yuan. Orville cloud network prediction, water purifier market size in 2018 will reach 32.9 billion yuan.
hot market performance, many businesses saw the huge potential in the field of water purification, crowds flood the market.
sunrise industry "barbaric" growth
in the Red Sea profit everyone wants a piece of the good and bad water purifier market has become a chronic illness have to say.
According to incomplete statistics, my countrys water purifier brand has reached 5600. Among these are deep clean water supply for many years of quality companies, there is a rush downstream and foreign-funded enterprises, there are workshops for SMEs. Among these, some companies ignore the products and services in a timely upgrade and improve that industry chaos, fake and shoddy products, impetuous gas industry malpractice.
Recently, the State Administration of Quality Supervision released the 2017 water purifier product quality national special supervision and inspection results showed that 38 batches of product failure such as Philips, Rong Sheng Electric and other companies pumping twice States failed. Failed projects involving the whole health and safety, the total net amount of water, power and input current.
side of the homogenization of thousands of machines problems to be solved
For now, the water purifier market is still not widespread attention to technological innovation issues. On the one hand the careful training in mainstream businessEducating the market, increase technological innovation, on the other hand, many companies are direct generic copy, leading to homogeneity, cottage serious.
As we all know, the emergence of a water purifier product homogeneity is bound to generate a lot of negative impact on the industry. The first candidate is unable to meet consumer demand for quality, personalized in.
Second, the focus on technological innovation of enterprises spend money in R & D manpower and resources, but it is counterproductive more and more companies to follow suit and plagiarism. Technical bonus failure, we can only rely on price war to fight for market, but at the expense of marketing, companies have to continue in order to save costs and mimicry, the market into a vicious circle.
a new standard baked Forced industrial innovation
quality standards required, the market needs supervision. To ensure the water purifier to join the healthy and orderly development of the market in urgent need of industry standards, the implementation and the implementation of national standards.
It is reported that in November this year, AQSIQ, the State Standards Committee officially launched the GB34914-2017 "reverse osmosis water purifier water efficiency limit value and water efficiency rating of" national standards. The criteria for the implementation of the most stringent water management system, draw a red line strict control of water use efficiency, and will be implemented from November 2018.
After the new national standard, where the net rate of less than 35% water aquaculture of RO reverse osmosis water purification, are regarded as defective products, a new setting value defined by the national standard of water effective to eliminate those high water consumption of inferior products.
In addition, the new version of "Standardization Law", requires companies to express clearly the implementation of the mandatory name, number of recommended standards, the law in January 1, 2018 after the implementation of the enterprise implementation of national standards from the to a strong role in promoting.
expects the formal implementation of the new national standard will further rectify the water industry, water purifier manufacturers Forced technological innovation, increase production of the anti-water purifier performance.
strengthen innovation to meet the different needs of
with great potential for the water industry, in addition to standards and supervision, industries and enterprises should focus on innovation, while bigger market cake, meet the continually evolving consumer demand.
On the one hand, to strengthen product innovation, model innovation, service innovation, according to market feedback, to solve the filter life, noise, waste of water resourcesCommon problems and other products to meet the needs of different users;
On the other hand, break the inertia of thinking, strengthen brand building, optimizing the channel structure, three-dimensional technology to promote products to stand out in the intense competition in the water purification market.
(Source: Chinese water purifier network)
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